Winning Spa : Day spas and medi-spas are a successful branch in the beauty industry because of their focus on creating a relaxing and fulfilling experience for their clientele. With a lifestyle focused on beauty, perfect skin, and anti-aging, a capable spa can offer an experience that is satisfying and ultimately create dedicated return customers. As a spa owner, the key question is, how can you establish a spa that will encourage new customers to visit? Building a reputable spa image with creative and successful branding is the way to promote the services you offer and your customer goals in way that will attract customers. It’s likely you have already taken the first step by creating your spa’s name and a basic image, but successful spa branding should feature your spa identity in every aspect of your spa and your marketing.
Define a Style
You considered your style, your ambitions and your customers to create a name that would successfully represent your spa. Everything you considered when creating your name should go into creating your spa’s branding identity. Using your overall goal and target direction, the next step is to create a logo that represents your spa’s style. Part of creating your logo is deciding your branding colors and incorporating them into your logo design and overall spa theme. Your logo and spa color scheme should reflect your overall spa style, whether it be a calming oasis, relaxed medical spa, or boutique-style eclectic getaway.
If you are unsure of your spa style, consider aesthetic of your dcor, the layout of the rooms, the services you are offering, and even the community where you will be establishing your spa. You have chosen this location and already started to create your spa’s style; now it’s just about pinpointing it and including it in your spa brand.
Establish Your Reputation
Part of creating your spa branding image is establishing a reputation for your services. Do you want to represent yourself as a luxury spa, a spa party destination, or an affordable spa experience? Devise a spa slogan that can represent your spa ambitions and set the tone for the quality the experience your clients will receive. Add your spa motto to all of your advertising so it becomes a recognizable piece of your identity. Include your slogan with the name of your business as well as your branded logo so your full identity is available to both current customers and potential customers. Including only one piece of your branding, is like providing only half of the information. To build your brand you must reveal everything.
Your spa slogan can also work as the “mission statement” for how your business should be run and how your employees should represent themselves. Having a mission statement at your spa is a great way to keep your business, and your staff on target and gives them daily goal to live up to. If they cannot effectively uphold your spa’s mission statement, then maybe they are not the employees for you.
Use Your Brand To Your Advantage
Once you have established your brand image, make it known by including it in every bit of your business, from print ads, to your interiors, to your storefront. The first place to incorporate your branding is definitely your spa. Walk-in customers and referrals are the bulk of your spa traffic, so a good impression and recognizable location is crucial. Your location and brand should be easy to identify and hard to forget.
Spa window signs using vinyl decals and promotional signs are a great opportunity to emphasize your branding and create an attractive storefront. Privacy is a key concern when specializing in spa services, so try one-way vision signs to advertise and block visibility. The perforated vinyl is solid outside, but from the inside it’s completely see-through. Showcase the style of your spa and present your brand image in a memorable way. Set a tranquil scene with relaxing Zen stones and aromatherapy candles and finish the design with your spa name, slogan, and logo. Leave window sections to include your promotional signs like spa window clings that can highlight your spa specials and packages. Although you are promoting a specific topic, your promotional signs and spa posters should still always include an element of your branding, whether it is your logo, branding colors, or name.
The interior of your spa should continue to emphasize your branding by including brand colors as well as logos. Use your spa menu to incorporate your colors, style, and logo. Wall decals are a great way to showcase your slogan in an attractive and visible way that helps to comfort and set expectations for clients and employees. Add creative signing using vinyl lettering or fabric decals to your appointment desk to emphasize where clients are checking in. Your dcor and furniture should continue to emphasize your overall style and set the theme for your spa, while further underlining your branding. Make sure your brand is on every piece of promotional information you send out. from discount coupons, to business cards, to referral programs and flyers. The more clients and potential clients see your business branding the more reputable your spa become and more traffic you will see.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.